Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.Ning Community Sites – If any of your fishing holes are built on the Ning platform, you can plug in your feed using the “Add RSS” widget included on your profile page.A few examples: A great strategy is to write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL.Lastly, ask for readers to provide feedback on the forum to continue the discussion.This yndication method allows you to automatically feed your blog’s content to many different places, including many social networking sites. When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites.
Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).Tailoring your status/headline for each community could make a big difference.A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings.But what many companies forget is the “marketing” part of content marketing.
Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.