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Eharmony uk dating

The company provided studies to back up its claim but the advertising watchdog was not convinced, saying the research didn't go far enough.It told the company to stop claiming to have a "scientifically proven" system until it could provide "adequate evidence that [the] website offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service." The ASA said e Harmony provided information showing couples who met on the site reported a "significantly higher marital quality" than couples who met offline, but it said this data was skewed.The ad breached CAP Code (Edition 12) rules Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove claims that consumers are likely to regard as objective and that are capable of objective substantiation. We told e Harmony to remove the claim "scientifically proven matching system" and not to use similar claims with the same meaning, unless they had adequate evidence that their website offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service.The ASA may regard claims as misleading in the absence of adequate substantiation. Whether you're hanging out, #dating or' seeing each other', if you're ready for the next stage and looking for exclusivity, check out these tips: ow.ly/DNi530kt U3B Calling all writers authors!We've teamed up with @Trapeze Books to launch ‘Write your own love story’ - a creative writing competition to find the next great love story!

We noted the largest number of respondents who met through online dating had met on e Harmony; however, the figure was not higher than other general online and offline sources such as respondents who had met through online social networks, at work, through friends or in a bar/club.One of the studies also reported that in the US more couples in the sample had met on e Harmony than any other dating website, and that those couples were less likely to break-up than couples who met through other online or offline sources.Upheld The ASA considered that consumers were likely to appreciate that the advertised dating website would not be able to guarantee that they would be able to find lasting love.Therefore, neither study provided insight into the likelihood of the website finding users lasting love compared to users who did not use the service.Because the evidence provided by e Harmony did not demonstrate that their matching system offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service, we concluded that the claim "scientifically proven matching system" was misleading.

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However, we considered that consumers would interpret the claim "scientifically proven matching system" to mean that scientific studies had demonstrated that the website offered users a significantly greater chance of finding lasting love than what could be achieved if they didn't use the service.