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Then comes the choice to send a person a message, or to reply to one.
And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.
The data set includes some 1.1 million interactions between users.Bruch's team devised a statistical model that maps the "decision rules" people follow during the first two steps.Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.In pairings where men were about 17 centimeters (or about 6 inches) taller than the woman, the woman was about 10 times more likely to browse the guy’s profile, whereas the man was about three times more likely to browse hers.
These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating.